Luigi Einaudi was an authoritative Italian economist and a leading representative of economic and political liberalism in Europe. After the Second World War, he became governor of the Bank of Italy and president of the Italian Republic. This paper analyzes his role as opinion maker from the end of the nineteenth century until the 1920s, when he was a leading columnist at La Stampa and the Corriere della Sera, the most influential newspapers in Italy at that time. It focuses on the scope and limits of Einaudi’s efforts to broaden consensus in Italian public opinion on the principles of economic liberalism and free competition. To this end, it investigates Einaudi’s journalistic style, his views on the role of the newspapers, and his large following among the public. Further sections analyze the main issues tackled by Einaudi in his articles in the Corriere and the systematic work of propaganda he enacted during World War I to convince the Italian households to reduce consumption and to finance the military expenditure. A final section deals with the “reconstruction program” devised by Einaudi in the early 1920s with the aim of restoring price stability and fiscal restraint, his efforts in the Corriere to propagate this program, and his forced retreat from journalism after the beginning of the fascist regime in 1924–25.

路易吉·埃诺迪（Luigi Einaudi）是意大利权威经济学家，欧洲经济和政治自由主义的主要代表。第二次世界大战后，他成为意大利央行行长和意大利共和国总统。本文分析了他从 19 世纪末到 20 年代作为舆论制造者的角色，当时他是当时意大利最有影响力的报纸《La Stampa》和《Corriere della Sera》的主要专栏作家。它重点关注埃诺迪为扩大意大利公众舆论对经济自由主义和自由竞争原则的共识所做努力的范围和局限性。为此，它调查了埃诺迪的新闻风格、他对报纸角色的看法以及他在公众中的大批追随者。接下来的章节分析了埃诺迪在《罗马邮报》文章中解决的主要问题，以及他在第一次世界大战期间为说服意大利家庭减少消费和资助军事开支而进行的系统性宣传工作。最后一部分讲述了埃诺迪在 1920 年代初设计的“重建计划”，旨在恢复价格稳定和财政限制，他在《邮报》上宣传这一计划的努力，以及法西斯主义开始后他被迫退出新闻业。 1924-25 年政权。