Based on the concept that trust is formed in a process that necessarily involves trustworthiness, this article empirically examines on the one hand, whether this structure of trust formation can be tested in the context of tourist destinations and, on the other hand, the effect of the destination brand experience and its dimensions on this process. Based on a sample of 894 tourists who visited a destination and using SEM (based on covariance), a model tested the hypotheses that experience has a significant role in the formation of trust and that some of its dimensions play a different role in characterizing this effect. Specifically, the sensory, affective, and behavioral aspects of experience play a fundamental role in the formation of trust, showing an effect on trustworthiness. Intellectual experience showed no significant effects, and affective experience showed an additional direct effect on trust. Finally, to better understand the abovementioned effects, the influence of experience dimensions on the facets of trustworthiness was explored and detailed, establishing some relevant conclusions for researchers and managers.

基于信任是在必然涉及信任的过程中形成的概念，本文一方面实证检验了这种信任形成的结构是否可以在旅游目的地的背景下进行检验，另一方面，目的地品牌体验及其在此过程中的维度。基于 894 名访问过目的地的游客样本并使用 SEM（基于协方差），一个模型测试了以下假设：体验在信任的形成中起着重要作用，并且其某些维度在表征这种影响方面起着不同的作用. 具体而言，体验的感官、情感和行为方面在信任的形成中起着基础性作用，显示出对可信度的影响。智力体验没有显着影响，情感体验对信任有额外的直接影响。最后，为了更好地理解上述影响，探索和详细说明了经验维度对可信度方面的影响，为研究人员和管理者建立了一些相关结论。