This research aims to gain insight on the perception that minors have of viral challenges as an entertainment format and the motivations behind their participation in this digital entertainment phenomenon. A qualitative study was performed by way of twelve focus groups with sixty-two minors aged between eleven and seventeen years from Spain. For minors, viral challenges represent a form of entertainment in an interactive context, perceived as innocuous, ephemeral content from which nothing more is required than for the user to have a good time. This appears to lead the minors interviewed to ignore the meaning and origin of the viral challenges they visualise and share, neither do they regard this to be necessary. It is also important to underline the relativisation of risk and danger in favour of spectacularisation and virality.

中文翻译：

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作为儿童数字娱乐现象的病毒式挑战。未成年人的感知、动机和批判技能

本研究旨在深入了解未成年人对病毒式挑战作为一种娱乐形式的看法，以及他们参与这种数字娱乐现象背后的动机。一项定性研究由 12 个焦点小组进行，其中 62 名来自西班牙的年龄在 11 至 17 岁之间的未成年人。对于未成年人来说，病毒式挑战代表了互动环境中的一种娱乐形式，被认为是无害的、短暂的内容，用户只需要从中获得快乐即可。这似乎导致接受采访的未成年人忽视他们想象和分享的病毒挑战的意义和起源，他们也不认为这是必要的。强调风险和危险的相对化以支持壮观化和病毒式传播也很重要。