“It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our necessities but of their advantages.”

WN I.ii.2

中文翻译：

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史密斯 300 周年：贸易的尊严

“我们期待晚餐不是来自屠夫、酿酒师或面包师的仁慈，而是来自他们对自身利益的考虑。我们不是针对他们的人性，而是针对他们的自爱，我们从不与他们谈论我们的需要，而是谈论他们的优势。”

WN I.ii.2