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Exploring behaviors of social media-induced tourists and the use of behavioral interventions as salient destination response strategy
Journal of Destination Marketing & Management ( IF 8.9 ) Pub Date : 2023-02-20 , DOI: 10.1016/j.jdmm.2023.100765
Lauren A. Siegel , Iis Tussyadiah , Caroline Scarles

Social media platforms, like Instagram, have played a significant role in augmenting the profile of several previously obscure destinations. However, some of these places were subsequently ‘ruined’ due to related impacts associated with the type of visitor behaviors that are social media-induced. It is thus critical to better understand how to overcome such issues by discerning salient destination response strategies that cater to the cognitive biases of such travelers. This research explains the effectiveness of behavioral intervention approaches to manage the impacts of social media-induced tourism by analyzing four destination strategies that have addressed photographic practices: 1) Vienna, Austria, 2) Faroe Islands, 3) Yellowstone National Park, USA, and 4) Gion District of Kyoto, Japan. The key findings that carry theoretical and practical significance include the explication of tourists' cognitive biases targeted by various behavioral interventions, and the leveraging of social media as a tool to implement choice architecture that sublety encourages desirable traveler behaviors congruent to each destination among social media-heavy travelers. The applications of this study are relevant to communities struggling with a scenario of overdevelopment due to popularity on social media and are therefore receiving increasing deterioration in quality of life.



中文翻译:

探索社交媒体诱导游客的行为以及使用行为干预作为显着目的地响应策略

社交媒体平台,如 Instagram,在提升几个以前鲜为人知的目的地的形象方面发挥了重要作用。然而,由于与社交媒体引起的访客行为类型相关的相关影响,其中一些地方随后被“毁坏”。因此,通过辨别迎合此类旅行者认知偏差的显着目的地响应策略,更好地理解如何克服这些问题至关重要。本研究通过分析涉及摄影实践的四种目的地策略,解释了行为干预方法在管理社交媒体引起的旅游影响方面的有效性:1) 奥地利维也纳,2) 法罗群岛,3) 美国黄石国家公园,以及4)日本京都只园区。具有理论和实践意义的主要发现包括解释各种行为干预所针对的游客认知偏差,以及利用社交媒体作为实施选择架构的工具,该架构巧妙地鼓励与社交媒体中每个目的地一致的理想旅行者行为-沉重的旅行者。这项研究的应用与因社交媒体流行而在过度发展中苦苦挣扎的社区有关,因此生活质量日益恶化。以及利用社交媒体作为实施选择架构的工具,巧妙地鼓励使用社交媒体的旅行者在每个目的地做出与每个目的地一致的理想旅行者行为。这项研究的应用与因社交媒体流行而在过度发展中苦苦挣扎的社区有关,因此生活质量日益恶化。以及利用社交媒体作为实施选择架构的工具,巧妙地鼓励使用社交媒体的旅行者在每个目的地做出与每个目的地一致的理想旅行者行为。这项研究的应用与因社交媒体流行而在过度发展中苦苦挣扎的社区有关,因此生活质量日益恶化。

更新日期:2023-02-21
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