The value-belief-norm (VBN) theory has been widely used to describe pro-sustainability behavior. Despite being used to examine issues of sustainable and public transport behavior, research using the VBN has largely overlooked the pro-environmental behavior of cyclists and walkers, which is extremely significant given the role of active transport in environmental and human health. Therefore, this study creates and verifies a conceptually comprehensive active transport (cycling/walking) research model employing VBN theory, with a moderating role of cycling/walking and comparing cyclists and walkers, and utilizing PLS-SEM, multi-group analysis (MGA), necessary condition analysis (NCA), and fuzzy set Qualitative Comparative Analysis (fsQCA). Results revealed that value has a great effect on belief in walking/biking. However, belief has a stronger impact on personal norm than social norm, and also personal norm shows twice the impact on behavioral intention than social norm. Behavior to engage in cycling and walking is greatly influenced by behavioral intention. Walkers have a stronger relationship between belief and personal norm than cyclists. Cyclists have higher prediction power with social norm, while walkers have a higher prediction power with belief, personal norm, behavioral intention, and behavior. Importantly for sustainable transport planning and interventions, the cycling and walking groups distinctively different from each other in terms of solutions for outcome high level of active transport behavior.

价值信念规范（VBN）理论已被广泛用于描述支持可持续发展的行为。尽管用于研究可持续和公共交通行为的问题，但使用 VBN 的研究在很大程度上忽视了骑自行车者和步行者的环保行为，考虑到主动交通在环境和人类健康中的作用，这一点非常重要。因此，本研究创建并验证了一个概念上全面的主动运输（骑自行车/步行）研究模型，该模型采用 VBN 理论，具有骑自行车/步行的调节作用，比较骑自行车的人和步行者，并利用 PLS-SEM、多组分析 (MGA) 、必要条件分析 (NCA) 和模糊集定性比较分析 (fsQCA)。结果显示，价值对步行/骑自行车的信念有很大影响。然而，信念对个人规范的影响大于社会规范，个人规范对行为意向的影响是社会规范的两倍。骑自行车和步行的行为受行为意图的影响很大。与骑自行车的人相比，步行者在信仰和个人规范之间的关系更强。骑行者对社会规范的预测力较高，而步行者对信念、个人规范、行为意向和行为的预测力较高。对于可持续交通规划和干预措施而言，重要的是，骑自行车和步行的群体在针对结果高水平主动交通行为的解决方案方面彼此截然不同。骑自行车和步行的行为受行为意图的影响很大。与骑自行车的人相比，步行者在信仰和个人规范之间的关系更强。骑行者对社会规范的预测力较高，而步行者对信念、个人规范、行为意向和行为的预测力较高。对于可持续交通规划和干预措施而言，重要的是，骑自行车和步行的群体在针对结果高水平主动交通行为的解决方案方面彼此截然不同。骑自行车和步行的行为受行为意图的影响很大。与骑自行车的人相比，步行者在信仰和个人规范之间的关系更强。骑行者对社会规范的预测力较高，而步行者对信念、个人规范、行为意向和行为的预测力较高。对于可持续交通规划和干预措施而言，重要的是，骑自行车和步行的群体在针对结果高水平主动交通行为的解决方案方面彼此截然不同。