Linking demand and supply management on the basis of public acceptance is essential to prepare for the energy transition from fossil fuels to environment friendly energy integration, and to ensure stability in electricity supply and demand management. Demand management could promote the conservation of energy resources by stabilizing electricity supplies and curbing consumer consumption, which could consequently help reduce capital expenditures. Major developed countries have improved the efficiency of electric facility operations by implementing demand management based on pricing programs. The Korean government also seeks to improve demand management by introducing time-of-use (TOU) tariffs to residential electricity consumers. However, the rate of residential customers switching to the TOU tariff in Korea is still low, which negatively affects the success of demand management. Accordingly, this study aims to consider the preference structure of residential electricity consumers for TOU pricing using a discrete choice experiment, and further derive policy implications to promote the pricing program's switching rate. The analysis of consumer preferences in this study shows that consumers prefer a TOU tariff plan that minimizes uncertainty. Therefore, it is necessary to provide consumers with information on their consumption amounts and usage patterns based on real-time metering to reduce consumer uncertainties. In conjunction with the findings from the scenario analysis on the choice probability of TOU tariffs, incentives such as subsidies for purchasing high-efficiency appliances and carbon points are an effective measure to lower the barrier to switching, and reduce additional utility expenses. Furthermore, diversifying tariff plan attributes is required in subsequent studies on public acceptance to accurately identify consumer preferences while considering the TOU tariff plan's rate of diffusion.

在公众接受的基础上将需求和供应管理联系起来对于准备从化石燃料到环境友好型能源整合的能源转型以及确保电力供需管理的稳定性至关重要。需求管理可以通过稳定电力供应和抑制消费者消费来促进能源资源的节约，从而有助于减少资本支出。主要发达国家通过实施基于定价程序的需求管理，提高了电力设施运营效率。韩国政府还寻求通过向住宅电力消费者引入分时使用 (TOU) 电价来改善需求管理。然而，韩国居民用户转用分时电价的比例仍然很低，这会对需求管理的成功产生负面影响。据此，本研究旨在通过离散选择实验考虑住宅用电用户对分时电价的偏好结构，并进一步推导出促进定价方案转换率的政策启示。本研究中对消费者偏好的分析表明，消费者更喜欢将不确定性降至最低的 TOU 资费计划。因此，有必要基于实时计量向消费者提供有关其消费金额和使用模式的信息，以减少消费者的不确定性。结合分时电价选择概率的情景分析结果，高效能电器采购补贴、碳积分等激励措施是降低转换壁垒的有效措施，并减少额外的公用事业费用。此外，在后续的公众接受度研究中需要多样化的资费计划属性，以在考虑 TOU 资费计划的扩散率的同时准确识别消费者偏好。