ABSTRACT

The present study explores the relationships between entrepreneurship motives, attitude, and behavioral intention of Indian residents toward the meal-sharing economy. The study implements a self-administered questionnaire to collect quantitative data. Partial least squares structural equation modeling (PLS-SEM) and fuzzy-set qualitative comparative analysis (fsQCA) were binarily performed to test the aforementioned relationships. The PLS-SEM results show that the gratification of hosting, social interaction, and independence positively impact residents’ attitudes toward sharing economy. Moreover, social interaction, source of cultural capital, and gratification of hosting also positively influence the intention to participate in the meal-sharing economy. Moreover, the fsQCA results demonstrate that several configurations of the dimensions of entrepreneurship motivations generate the attitude toward the meal-sharing economy and the intention to participate in the meal-sharing economy. Based on the results, several theoretical and practical implications were suggested.

摘要

本研究探讨了印度居民对餐饮共享经济的创业动机、态度和行为意向之间的关系。该研究实施了一份自我管理的问卷来收集定量数据。偏最小二乘结构方程模型 (PLS-SEM) 和模糊集定性比较分析 (fsQCA) 被二元执行以测试上述关系。PLS-SEM 结果表明，托管满足感、社交互动和独立性对居民对共享经济的态度产生积极影响。此外，社会互动、文化资本来源和接待满足感也对参与共享餐经济的意愿产生积极影响。而且，fsQCA 结果表明，创业动机维度的多种配置产生了对共享餐经济的态度和参与共享餐经济的意愿。根据结果​​，提出了一些理论和实践意义。