Purpose

No study to date has addressed the construct of event tourist experience value and there is no well-accepted value measurement method. This study aims to examine the underlying dimensions of event tourist experience value from a holistic perspective.

Design/methodology/approach

The research process consists of two steps. First, the dimensions of event tourist experience value are investigated by using grounded theory and content analysis of travel blogs. The second step is to explore and verify the scale of event tourist experience value.

Findings

The items show that event tourist experience value can be comprehensively understood from three dimensions: functional value (functional factors); hedonic value (relaxation, escape, restoration and interaction); and symbolic value (social prestige, belonging and self-transcendence).

Practical implications

The findings are useful indicators explaining events attendance, and can help event organizers and destination managers to better understand the needs of tourists and design event experiences in a more sophisticated way.

Originality/value

This work integrates a series of varied events to suggest a holistic view of event tourist experience value, which provides a theoretical basis for other scholars to compare and monitor findings in this field.

中文翻译：

---

活动游客体验值：多项目量表开发与验证

目的

目前还没有研究探讨事件旅游者体验价值的构建，也没有公认的价值测量方法。本研究旨在从整体角度审视活动旅游者体验价值的潜在维度。

设计/方法/途径

研究过程包括两个步骤。首先，运用扎根理论和旅游博客的内容分析，研究了事件旅游者体验价值的维度。第二步，探索验证赛事游客体验价值的规模。

发现

项目表明，事件旅游体验价值可以从三个维度综合理解：功能价值（功能因素）；享乐价值（放松、逃离、恢复和互动）；和象征价值（社会声望、归属感和自我超越）。

实际影响

这些发现是解释活动出席情况的有用指标，可以帮助活动组织者和目的地管理者更好地了解游客的需求，并以更复杂的方式设计活动体验。

原创性/价值

这项工作整合了一系列不同的事件，提出了事件旅游体验价值的整体观点，为其他学者比较和监测该领域的发现提供了理论基础。