Plastic waste from fast-moving consumer goods packaging has become a global concern. One solution is home-refill delivery service (HRDS) that offer the distribution of consumable products, including to environmentally conscious customers. This research thus employs an extended Technology Acceptance Model (TAM) with environmental concerns, green perceived value, and trust to explore the factors involved in the adoption intentions of HRDS among Indonesian consumers. From hypotheses empirically evaluated using partial least square structural equation modelling and multi-group analysis, we show a strong relationship between attitudes and adoption intentions of HRDS. Environmental concern relates significantly to green perceived value, perceived ease of use, and trust in forming positive attitudes toward HRDS. We further identify heterogeneity in relationships across socio-demographic characteristics, levels of trust, and stages of behavioral change. The findings herein provide useful insights into zero waste delivery services for consumer goods and empirical support for the important roles of consumer trust and environmental concern when adopting such services.

快速消费品包装产生的塑料垃圾已成为全球关注的问题。一种解决方案是送货上门服务 (HRDS)，该服务提供消耗品配送服务，包括面向具有环保意识的客户。因此，本研究采用具有环境问题、绿色感知价值和信任的扩展技术接受模型 (TAM) 来探索印度尼西亚消费者采用 HRDS 的意愿所涉及的因素。根据使用偏最小二乘结构方程建模和多组分析进行实证评估的假设，我们显示了 HRDS 的态度和采用意图之间的密切关系。环境关注与绿色感知价值、感知易用性以及对 HRDS 形成积极态度的信任显着相关。我们进一步确定了社会人口特征、信任水平和行为改变阶段之间关系的异质性。本文的研究结果为消费品零废物配送服务提供了有用的见解，并为采用此类服务​​时消费者信任和环境关注的重要作用提供了实证支持。