The concept of integrated passenger–freight transport has been developed mostly in urban areas and for long-haul trips. In this paper, its adoption is also proposed in rural areas, identifying some margin to develop the solutions adopted so far, which rely mainly on demand-responsive transport (DRT), and provide a reliable and efficient transit service. A methodological framework for developing and evaluating an innovative service called integrated demand-responsive transport (I-DRT) is presented, which combines the integrated passenger–freight scheme with the adoption of DRT. Thanks to the Osterwalder Business Model Canvas, the requirements in terms of infrastructure, vehicles, and personnel are presented, together with the implementation costs, revenues, and the partners to be involved. We recommend evaluating the performance of the service with selected financial, operational, environmental, and social key performance indicators (KPIs). To verify the practical suitability of I-DRT, its adoption in the Italian municipality of Misano Adriatico was proposed and evaluated using selected KPIs. The results of our analysis revealed a reduction in kilometres travelled, fuel consumption, and air pollutants, together with an increase in the area covered by the service, increase in daily potential deliveries (for freight transport), and increase in the occupancy rates of vehicles (for passengers). Assuming a 5-year implementation of the service, an overall reduction in costs is also registered. These results confirm the potential of I-DRT; however, solving some issues related to legislation, policy, and stakeholder involvement may allow for more robust and long-lasting outcomes.

客货一体化运输的概念主要在城市地区和长途旅行中得到发展。在本文中，还建议在农村地区采用它，确定一些余地来开发目前采用的解决方案，主要依靠需求响应交通 (DRT)，并提供可靠和高效的交通服务。提出了一种用于开发和评估称为综合需求响应运输 (I-DRT) 的创新服务的方法框架，该框架将综合客货运计划与 DRT 的采用相结合。多亏了 Osterwalder 商业模型画布，提出了基础设施、车辆和人员方面的要求，以及实施成本、收入和涉及的合作伙伴。我们建议使用选定的财务、运营、环境和社会关键绩效指标 (KPI) 来评估服务的绩效。为了验证 I-DRT 的实际适用性，提出了在意大利米萨诺阿德里亚蒂科市采用 I-DRT 的建议，并使用选定的 KPI 对其进行了评估。我们的分析结果显示，行驶公里数、油耗和空气污染物减少，服务覆盖面积增加，每日潜在交付量（货运）增加，车辆占用率增加（对于乘客）。假设该服务实施 5 年，成本也会有所降低。这些结果证实了 I-DRT 的潜力；然而，解决一些与立法、政策、