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Now It Makes More Sense: How Narratives Can Help Atypical Actors Increase Market Appeal
Journal of Management ( IF 9.3 ) Pub Date : 2023-02-06 , DOI: 10.1177/01492063231151637 Donato Cutolo 1 , Simone Ferriani 2
Journal of Management ( IF 9.3 ) Pub Date : 2023-02-06 , DOI: 10.1177/01492063231151637 Donato Cutolo 1 , Simone Ferriani 2
Affiliation
Extensive research shows that atypical actors who defy established contextual standards and norms are subject to skepticism and face a higher risk of rejection. Indeed, atypical actors combine feat...
中文翻译:
现在更有意义:叙事如何帮助非典型演员增加市场吸引力
广泛的研究表明,违反既定背景标准和规范的非典型行为者会受到怀疑,并面临更高的拒绝风险。事实上,非典型演员结合了壮举......
更新日期:2023-02-06
中文翻译:
现在更有意义:叙事如何帮助非典型演员增加市场吸引力
广泛的研究表明,违反既定背景标准和规范的非典型行为者会受到怀疑,并面临更高的拒绝风险。事实上,非典型演员结合了壮举......