This article aims to understand the ways in which ambivalence toward postcolonial mimetic places is exposed in touristic consumption. This article is a single case study investigating Bà Nà Hills, which was initially constructed by the French colonialists and afterwards developed into an entertainment park in Vietnam. Ethnographic research by using face-to-face techniques such as in-depth interviewing and participant observation was undertaken. Findings show the ways in which ambivalent emotional subjectivities coexist between ‘searching for authenticity’ and ‘embracing simulacra’. This article proposes that a postcolonial equivocatory place generates and regulates tourists' ambivalence between the complexities of authenticity and simulacra and that, ambivalence functions as a bridge and an interpretive and analytic tool between individual emotional experience and social changes.

本文旨在了解在旅游消费中暴露出对后殖民地模仿场所的矛盾心理的方式。本文是对 Bà Nà Hills 的单个案例研究，它最初由法国殖民者建造，后来在越南发展成为一个娱乐公园。通过使用深度访谈和参与观察等面对面技术进行民族志研究。调查结果显示了矛盾的情感主观性在“寻找真实性”和“拥抱拟像”之间共存的方式。本文提出，后殖民模棱两可的地方会产生并调节游客在真实性和拟像的复杂性之间的矛盾心理，并且，