Abstract

After an almost continuous growth since 1850, with the First World War, the tourism sector, in Switzerland as elsewhere in the West, faced its first real crisis and had its actors to develop more refined strategies for the first time to “attract” customers and "retain" those who were already there. In this context, it should be noted that the hoteliers of St. Moritz, along with broader tourism networks, took advantage of a unique historical configuration between the two world wars to improve the reputation of the resort and enlarge its offer, both in the winter season with skiing and other disciplines like bobsleigh, but also in the summer season, especially following the opening of traffic to cars in the canton of Graubünden in 1925. In our article, we seek to analyze the involvement of hoteliers in the organization of the 1928 Olympic Games, both to understand the ‘local’ network behind the organization of a major sporting event and to take an innovative look at the development of tourism in the inter-war period. We based our analysis on municipal archives (political authorities, tourist office, hotel infrastructures, ski club), never really used in historical work on the winter Olympics.

摘要

自 1850 年以来几乎持续增长之后，随着第一次世界大战，瑞士和西方其他地方的旅游业面临第一次真正的危机，并且其参与者首次制定更精细的战略以“吸引”客户和“保留”那些已经在那里的人。在这种情况下，应该指出的是，圣莫里茨的酒店经营者连同更广泛的旅游网络，利用两次世界大战之间的独特历史配置，提高了度假村的声誉并扩大了其在冬季的报价滑雪和雪橇等其他项目的季节，但也在夏季，特别是在 1925 年格劳宾登州开放汽车交通之后。在我们的文章中，我们试图分析酒店经营者在 1928 年奥运会组织中的参与情况，既要了解大型体育赛事组织背后的“本地”网络，又要以创新的眼光看待两次世界大战期间的旅游业发展. 我们的分析基于市政档案（政治当局、旅游局、酒店基础设施、滑雪俱乐部），这些档案从未真正用于冬季奥运会的历史工作。