Face and voice are important information cues of interpersonal interaction. Most previous studies have investigated the cross-modal perception of face and voice from the perspective of cognitive psychology, but few empirical studies have focused on the effect of gender consistency of face and voice on the impression evaluation of the target from the perspective of social cognition. Based on the two-stage model of stereotype activation and the stereotype content model, this research examined the effects of face–voice gender consistency on impression evaluation (gender categorization and warmth competence evaluation) by using a cross-modal priming paradigm (Study 1, 20 males and 23 females, M_age = 21.00, SD_age = 2.59), a sequential presentation task (Study 2a, 57 males and 70 females, M_age = 18.54, SD_age = 1.54; Study 2b, 52 males and 51 females, M_age = 18.54, SD_age = 1.36), and a simultaneous presentation task (Study 3, 51 males and 55 females, M_age = 23.58, SD_age = 3.20), respectively. The results showed that: (1) there was a face–voice gender consistency preference in gender categorization, and the response of face–voice consistent condition was faster than that of inconsistent condition; (2) compared with the face–voice gender-inconsistent individuals, the participants showed a higher and more stable evaluation of the warmth and competence of the gender-consistent individuals, indicating the effect of matching preference of the face–voice gender consistency on the impression evaluation; (3) people paid more attention to the gender information of faces in the impression evaluation, and the female face could improve people’s evaluation on the target’s warmth and competence; (4) males were more intolerant of face–voice gender inconsistency when presented sequentially; the “voice needs to match face” effect was stronger for females when presented simultaneously. These findings, on the one hand, enrich and expand previous theories and research on cross-modal processing of face and voice from the perspective of social cognitive impression evaluation; on the other hand, these findings have important practical implications for impression management and decision-making in social interaction.

面孔和声音是人际交往的重要信息线索。以往的研究大多从认知心理学的角度考察面孔和声音的跨模态感知，但很少有实证研究从社会认知的角度关注面孔和声音的性别一致性对目标印象评价的影响。 . 基于刻板印象激活的两阶段模型和刻板印象内容模型，本研究使用跨模态启动范式（Study 1， 20 名男性和 23 名女性，M_年龄 = 21.00，SD_年龄 = 2.59），顺序呈现任务（研究 2a，57 名男性和 70 名女性，M_年龄 = 18.54，SD_年龄 = 1.54；研究 2b，52 名男性和 51 名女性，M_年龄 = 18.54，SD_年龄 = 1.36），以及同时呈现任务（研究 3，51 名男性和 55 名女性，M_年龄 = 23.58，SD_年龄 = 3.20），分别。结果表明：（1）性别分类存在人脸-声音性别一致性偏好，人脸-声音一致条件下的响应速度快于不一致条件；(2) 与面音性别不一致个体相比，被试对性别一致个体的温暖程度和能力表现出更高更稳定的评价，说明面音性别一致性的匹配偏好对性别一致性的影响。印象评估；(3)人们在印象评价中更注重面孔的性别信息，女性面孔可以提高人们对目标人的热情和能力的评价；(4) 依次呈现时，男性更不能容忍面部-声音性别不一致；当同时出现时，女性的“声音需要匹配面部”效果更强。这些发现，一方面从社会认知印象评价的角度丰富和扩展了以往关于面孔和声音跨模态加工的理论和研究；另一方面，这些发现对社会互动中的印象管理和决策制定具有重要的实际意义。