A comparative vignette-based experimental survey design incorporating various socio-psychological factors, linked to the Theory of Planned Behavior (TPB), the Health Belief Model (HBM) and the Domain-Specific Risk-Taking scale (DOSPERT) was carried out to test variations in eight travel-related COVID-19 protective measures on Swiss tourists’ travel intentions. Among the tested measures, vaccination passports, surgical masks and quarantining are those that stand out the most, with surgical masks having the greatest acceptance and willingness to adopt while traveling. Quarantining, on the other hand, appears to have a deterrent influence on travel intentions, and vaccination passports have the lowest perceived barriers during travel, but the highest perceived benefits in mitigating the spread of the infection. The discussion of individual differences has specific implications for tourism management against the background of our empirical findings.

进行了一项结合各种社会心理因素的比较性小插图实验调查设计，与计划行为理论 (TPB)、健康信念模型 (HBM) 和特定领域风险承担量表 (DOSPERT) 相关联，以测试八种与旅行相关的 COVID-19 保护措施对瑞士游客旅行意图的影响。在经过测试的措施中，疫苗接种护照、外科口罩和隔离措施最为突出，其中外科口罩在旅行中的接受度和佩戴意愿最高。另一方面，隔离似乎对旅行意向有威慑作用，疫苗接种护照在旅行期间的感知障碍最低，但在减轻感染传播方面的感知益处最大。