Metaverse is the next disruptive technology that will impact society in the coming decades, by enabling immersive experiences in both virtual and physical environments. Although still conceptual, Metaverse converges the physical and digital universe, allowing users to seamlessly traverse between them. Digital immersion offers opportunities for people to travel in time, supporting users to experience virtually ancient encounters, space explorations or dangerous natural phenomena, such as volcano eruptions. Users can explore immersive environments for working, learning, transacting, exploring interests and socialising with others. This is already evident in gaming ecosystems, where gamers effectively interact in the metaverse. Although still experimental, Metaverse is expected to revolutionize travel and tourism management and marketing. It empowers destination awareness, positioning and branding, as well as coordination and management, through digital twins. Metaverse provides opportunities to support trip planning, interaction and engagement, effectively transforming consumer behaviour. Visiting and engaging with destinations virtually is expected to motivate real travel, rather than replace it. This paper provides a vision of how Metaverse can revolutionize tourism experiences and transform tourism management and marketing. Drawing on a systematic review of scholarly works, articles from media and industry reports, this study defines and conceptualizes the Metaverse ecosystem for tourism and travel. It explores the foundations of the disruptions that Metaverse brings to tourism destinations and organisations and identifies the building blocks of Metaverse tourism. The study outlines research directions so that the tourism industry can take full advantage of the Metaverse capabilities and opportunities emerging as well as identify challenges for the future.

Metaverse 是下一个颠覆性技术，它将通过在虚拟和物理环境中实现身临其境的体验来影响未来几十年的社会。虽然仍然是概念性的，但 Metaverse 融合了物理世界和数字世界，允许用户在它们之间无缝穿梭。数字沉浸为人们提供了穿越时空的机会，支持用户体验几乎古老的遭遇、太空探索或危险的自然现象，如火山爆发。用户可以探索身临其境的工作、学习、交易、探索兴趣和与他人社交的环境。这在游戏生态系统中已经很明显，游戏玩家可以在虚拟世界中有效地进行交互。虽然仍处于试验阶段，但元界有望彻底改变旅游管理和营销。它通过数字孪生增强目的地意识、定位和品牌，以及协调和管理。Metaverse 提供了支持旅行计划、互动和参与的机会，有效地改变了消费者的行为。虚拟地访问目的地并与之互动有望激发真正的旅行，而不是取代它。本文提供了元界如何彻底改变旅游体验并转变旅游管理和营销的愿景。通过对学术著作、媒体文章和行业报告的系统回顾，本研究定义并概念化了旅游和旅行的 Metaverse 生态系统。它探讨了 Metaverse 给旅游目的地和组织带来的破坏的基础，并确定了 Metaverse 旅游的基石。