Today, there are a dozen labelling schemes pertaining to farm animal welfare in at least seven Member States. Despite the proliferation of animal welfare labels, European Union rules on food information to consumers concerning the treatment of farmed animals used in animal-source food production remain fragmented and incomplete. On the one hand, the rules contained in agricultural regulations primarily aim to harmonise marketing standards, but only for some products. On the other hand, consumer protection rules aim to protect consumers from misleading commercial claims but not misleading claims about animal treatment specifically. After examining the situation that has led to the proliferation of animal welfare food labels in the European Union, this article analyses the animal welfare food labelling landscape and presents different regulatory pathways to best harmonise consumer information on farm animal welfare.

如今，至少七个成员国有十几个与农场动物福利有关的标签计划。尽管动物福利标签激增，但欧盟向消费者提供的有关动物源食品生产中使用的养殖动物处理的食品信息规则仍然支离破碎且不完整。一方面，农业法规中包含的规则主要旨在协调营销标准，但仅限于某些产品。另一方面，消费者保护规则旨在保护消费者免受误导性商业声明的影响，但不是专门针对动物治疗的误导性声明。在研究了导致欧盟动物福利食品标签激增的情况后，本文分析了动物福利食品标签的现状，并提出了不同的监管途径，以最好地协调有关农场动物福利的消费者信息。