In order to gain greater insight into the nature of corporate social responsibility (CSR) during a time of crisis, the study examines the commitment of firms to continue to engage in CSR activity despite financial pressures to divert their slack resources elsewhere. The setting of the study is CSR activity during the perhaps unprecedented global crisis associated with the COVID-19 pandemic. Based on a qualitative research method approach, both a variety of media sources and the relevant academic literature are reviewed in order to identify examples of CSR activity related specifically to COVID-19. The examples are then categorized and situated according to Professor Archie Carroll’s well-known CSR Pyramid framework describing the economic, legal, ethical, and philanthropic domains of CSR. As such, this study is the first to extend the rich literature stream utilizing Carroll’s CSR Pyramid within the unique context of a global pandemic.

为了在危机时期更深入地了解企业社会责任 (CSR) 的性质，该研究考察了企业在财务压力下继续从事企业社会责任活动以将其闲置资源转移到其他地方的承诺。该研究的背景是在可能与 COVID-19 大流行相关的前所未有的全球危机期间的企业社会责任活动。基于定性研究方法，对各种媒体资源和相关学术文献进行了审查，以确定与 COVID-19 特别相关的 CSR 活动示例。然后根据 Archie Carroll 教授著名的企业社会责任金字塔框架对示例进行分类和定位，该框架描述了企业社会责任的经济、法律、道德和慈善领域。因此，