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How does smart technology, artificial intelligence, automation, robotics, and algorithms (STAARA) awareness affect hotel employees’ career perceptions? A disruptive innovation theory perspective
Journal of Hospitality Marketing & Management ( IF 11.9 ) Pub Date : 2023-01-10 , DOI: 10.1080/19368623.2023.2166186
Xingtai Zhang 1 , Hongyan Jin 2
Affiliation  

ABSTRACT

The extensive implementation of smart technology, artificial intelligence, automation, robotics, and algorithms (STAARA) in hospitality services has accelerated the need to understand their potential influence on hotel employees’ career perceptions. This study conducted two scenario-based experiments based on disruptive innovation theory and the Stimulus-Organism-Response (SOR) model to examine how STAARA awareness shapes hotel employees’ job insecurity and mobility. In addition, this study investigated career progression as a counterstrategy to attenuate the substitution effect of STAARA. Study 1 demonstrated that hotel employees’ negative (vs. positive) awareness of STAARA leads to higher job insecurity and mobility. Furthermore, according to Study 2, for hotel employees with low-level career progression, negative (vs. positive) awareness of STAARA induces higher job insecurity and mobility. However, among employees with high-level career progression, there were no significant differences, which means that high-level career progression attenuates the impact of STAARA. This study also considers theoretical and practical influences.



中文翻译:

智能技术、人工智能、自动化、机器人技术和算法 (STAARA) 意识如何影响酒店员工的职业认知?颠覆性创新理论视角

摘要

智能技术、人工智能、自动化、机器人技术和算法 (STAARA) 在酒店服务中的广泛应用加速了了解它们对酒店员工职业认知的潜在影响的需求。本研究基于颠覆性创新理论和刺激-有机体-反应 (SOR) 模型进行了两个基于场景的实验,以检验 STAARA 意识如何影响酒店员工的工作不安全感和流动性。此外,本研究调查了职业发展作为削弱 STAARA 替代效应的对策。研究 1 表明,酒店员工对 STAARA 的消极(相对于积极)意识会导致更高的工作不安全感和流动性。此外,根据研究 2,对于职业发展水平较低的酒店员工,消极(相对于 积极)对 STAARA 的认识会导致更高的工作不安全感和流动性。然而,在具有高水平职业发展的员工中,没有显着差异,这意味着高水平职业发展削弱了 STAARA 的影响。本研究还考虑了理论和实践影响。

更新日期:2023-01-11
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