Purpose

This study aims to integrate social embeddedness with learning society philosophy to explore how grassroots associations of Indigenous women tourism entrepreneurs can leverage their social network to co-create value.

Design/methodology/approach

A critical feminist perspective considers the intersectional experiences of Indigenous women tourism entrepreneurs from the rural Manasalu region of Nepal. Twenty-one semi-structured interviews with local tourism stakeholders were carried out. Hermeneutics in tandem with Indigenous methods of analysis ensured consideration of Indigenous ontologies and social locations beyond being merely theoretically driven.

Findings

A paradox of Indigenous women’s empowerment emerged where several efforts for empowerment presented themselves as a double-edged sword. Individuals’ social capital and social support for the sustenance and stability of grassroots associations ensure collective and continuous learning through a value-creation framework.

Research limitations/implications

Collective self-reflection and self-determination for knowledge creation and sharing amongst social ties shed new light on the role of an Indigenous standpoint on value creation.

Originality/value

To the best of the authors’ knowledge, this is the first study that captures how the intersectionality of Indigenous women entrepreneurs in grassroots associations use their social capital through contesting, leveraging and learning to transform their social network into a value network.

中文翻译：

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通过学习型社会为土著女性旅游企业家创建价值网络

目的

本研究旨在将社会嵌入性与学习型社会理念相结合，探讨土著女性旅游企业家的草根协会如何利用其社交网络共同创造价值。

设计/方法论/途径

批判性女权主义视角考虑了尼泊尔马纳萨鲁农村地区土著女性旅游企业家的交叉经历。对当地旅游利益相关者进行了二十一次半结构化访谈。诠释学与土著分析方法相结合，确保了对土著本体论和社会位置的考虑，而不仅仅是理论上的驱动。

发现

土著妇女赋权问题出现了一个悖论，多项赋权努力本身就是一把双刃剑。个人的社会资本和社会对基层协会维持和稳定的支持通过价值创造框架确保集体和持续学习。

研究局限性/影响

社会关系中知识创造和共享的集体自我反思和自决为土著观点在价值创造中的作用提供了新的视角。

原创性/价值

据作者所知，这是第一项研究草根协会中土著女企业家如何通过竞争、杠杆和学习来利用其社会资本，将其社交网络转变为价值网络的交叉性。