Although virtual reality (VR) technology has been increasingly applied in the tourism industry, improving the VR experience of tourists remains a challenge. Based on two studies, this paper examines how gamification can improve the VR tourism experience through reducing tourism fatigue. Study 1 explores the relationship between gamification, tourism fatigue, and tourist satisfaction. The results show that tourists are more satisfied with a gamified, rather than non-gamified, VR tourism experience, and that motivational fatigue plays a mediating role between gamification and tourism satisfaction. Study 2 provides further evidence that four elements in gamification (challenge, feedback, reward, and leaderboard) can alleviate motivational fatigue and improve tourist satisfaction, with feedback playing the biggest role. The findings have valuable practical implications for VR experience providers, for destination practitioners in VR experience enhancement, and for the application of gamification to the VR tourism experience.

尽管虚拟现实（VR）技术在旅游业中的应用越来越多，但提升游客的VR体验仍然是一个挑战。基于两项研究，本文探讨了游戏化如何通过减少旅游疲劳来改善 VR 旅游体验。研究 1 探讨了游戏化、旅游疲劳和游客满意度之间的关系。结果表明，游客对游戏化而非非游戏化的 VR 旅游体验更满意，动机疲劳在游戏化和旅游满意度之间起中介作用。研究 2 提供了进一步的证据，表明游戏化中的四个要素（挑战、反馈、奖励和排行榜）可以缓解动机疲劳并提高游客满意度，其中反馈发挥了最大的作用。