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The influence of special dietary needs on tourist satisfaction and behavioral intention: Satisfiers or dissatisfiers?
Journal of Destination Marketing & Management ( IF 8.9 ) Pub Date : 2023-01-07 , DOI: 10.1016/j.jdmm.2022.100759
Zohre Mohammadi , Abhishek Singh Bhati , Valeriya Radomskaya , Alexander Josiassen

In a globalized world, incoming tourists bring with them a variety of expectations. As destinations are coming to accept the variability of consumer needs, destination managers seek to identify additional factors that can determine tourists' evaluations and intentions. This study promotes the ability to satisfy tourist dietary needs as an antecedent factor influencing the experience outcomes. It is among the first to demonstrate the links between diverse tourist dietary needs, satisfaction, and behavioral intentions. We found that all three groups of dietary needs (religious, medical, lifestyle) have an effect on satisfaction and behavioral intentions. Our results confirm that the relationship between tourist dietary needs and destination evaluation and intentions is not symmetrical. The higher the perceived importance of tourists' dietary needs, the more likely they are to be satisfied with a destination that can cater to their needs. Satisfied tourists are more likely to revisit and recommend the destination to others. However, the effects of dietary needs on dissatisfaction are not significant. The destination's inability to satisfy dietary needs does not necessarily reduce willingness to recommend or revisit. The results of this study support the notion that destination's dietary preparedness is associated with better experience outcomes. The study concludes with important implications for destination managers.



中文翻译:

特殊饮食需求对游客满意度和行为意向的影响:满意还是不满意?

在全球化的世界里,来访的游客带来了各种各样的期望。随着目的地开始接受消费者需求的可变性,目的地管理者寻求确定可以决定游客评价和意图的其他因素。本研究将满足游客饮食需求的能力作为影响体验结果的先行因素。它是最早证明多样化旅游饮食需求、满意度和行为意图之间联系的研究之一。我们发现所有三组饮食需求(宗教、医疗、生活方式)都会对满意度和行为意图产生影响。我们的结果证实,游客饮食需求与目的地评价和意图之间的关系是不对称的。游客感知的重要性越高 饮食需求,他们就越有可能对满足其需求的目的地感到满意。满意的游客更有可能重新访问并向其他人推荐目的地。然而,饮食需求对不满的影响并不显着。目的地无法满足饮食需求并不一定会降低推荐或重游的意愿。本研究的结果支持目的地的饮食准备与更好的体验结果相关的观点。该研究的结论对目的地管理者具有重要意义。饮食需求对不满的影响并不显着。目的地无法满足饮食需求并不一定会降低推荐或重游的意愿。本研究的结果支持目的地的饮食准备与更好的体验结果相关的概念。该研究的结论对目的地管理者具有重要意义。饮食需求对不满的影响并不显着。目的地无法满足饮食需求并不一定会降低推荐或重游的意愿。本研究的结果支持目的地的饮食准备与更好的体验结果相关的概念。该研究的结论对目的地管理者具有重要意义。

更新日期:2023-01-07
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