Research on dynamic capabilities (DCs) has focused primarily on reactive DC deployment (i.e., opportunity discovery) with less attention being paid to proactive DC deployment (i.e., opportunity creation). Drawing on the opportunity creation perspective in entrepreneurship, we argue that proactive DC deployment is characterized by uncertainty, which makes deductive reasoning less effective and thus requires the use of heuristic reasoning. We also incorporate the evolutionary logic of variation, selection, and retention to theorize about the role of heuristic reasoning in the process of proactive DC deployment. Specifically, we integrate the concept of ecologically rational heuristic reasoning to answer two key questions: First, how does ecologically rational heuristic reasoning facilitate proactive DC deployment when the decision context is uncertain? Second, why is ecologically rational heuristic reasoning effective for proactive DC deployment? In summary, our paper advances the ongoing debate concerning DCs and the way in which heuristic reasoning assists a firm in deploying such capabilities.

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创造机会：主动动态能力部署中的启发式推理

对动态能力 (DC) 的研究主要集中在反应性 DC 部署（即机会发现）上，较少关注主动 DC 部署（即机会创造）。借鉴创业中机会创造的观点，我们认为主动 DC 部署的特点是不确定性，这使得演绎推理的效率降低，因此需要使用启发式推理。我们还结合了变异、选择和保留的进化逻辑，以对启发式推理在主动 DC 部署过程中的作用进行理论化。具体来说，我们整合生态理性启发式推理的概念来回答两个关键问题：第一，当决策环境不确定时，生态理性的启发式推理如何促进主动 DC 部署？其次，为什么生态理性的启发式推理对主动 DC 部署有效？总之，我们的论文推进了关于 DC 以及启发式推理帮助公司部署此类能力的方式的持续辩论。