Bypass, which consists of intentionally circumventing a collaborative platform in the final transaction phase, represents a threat for commission-based platforms. This paper examines collaborative consumers' motivations to bypass and proposes a conceptual model explaining bypass intention. Multigroup analysis of 549 UK respondents (310 accommodation-rental users; 239 ride-sharing users) using PLS-SEM shows that perceived enjoyment and perceived risk are strong predictors of bypass intention. Our findings also confirm the significant impact of economic benefit influencing bypass decisions, both directly and indirectly, by reducing perceived risk and increasing perceived enjoyment. This study extends the literature on collaborative consumers’ bypass motivations, identifying an interplay of utilitarian motive (economic benefit), hedonic motive (perceived enjoyment), and perceived risk. It also contributes to the field of misbehaviors in hospitality and tourism, by showing empirically the link between pleasure and deviance. Finally, it helps platforms to determine the types of exchange that are more prone to bypass.

绕过包括在最终交易阶段故意绕过协作平台，这对基于佣金的平台构成了威胁。本文研究了协作消费者绕过的动机，并提出了一个解释绕过意图的概念模型。使用 PLS-SEM 对 549 名英国受访者（310 名住宿租赁用户；239 名拼车用户）进行的多组分析表明，感知到的享受和感知到的风险是旁路意图的有力预测因子。我们的研究结果还证实了经济利益通过降低感知风险和增加感知乐趣来直接和间接地影响旁路决策的重大影响。本研究扩展了关于协作消费者旁路动机的文献，确定了功利动机（经济利益）的相互作用，享乐动机（感知的享受）和感知的风险。它还通过实证地展示快乐与越轨之间的联系，为酒店和旅游业的不当行为领域做出贡献。最后，它帮助平台确定更容易被绕过的交易所类型。