The use of travel apps profoundly influences the behavior of tourists throughout the entire tourism experience. The aim of the present study is therefore to contribute to travel-app use continuance. An extended ‘continued use’ model based on the UTAUT2 framework is proposed, including important tourist behavior variables: satisfaction, privacy risk, personalization, e-WOM, relative advantage, aesthetics, social interaction, and information quality. The importance of culture for technology acceptance and use is also verified, as is culture’s influence on tourist behavior, the latter being reflected in the moderating variables of the proposed model: the cultural dimensions of uncertainty avoidance and individualism/collectivism.

旅游应用程序的使用在整个旅游体验中深刻地影响着游客的行为。因此，本研究的目的是促进旅行应用程序使用的持续性。提出了基于UTAUT2框架的扩展“持续使用”模型，包括重要的旅游行为变量：满意度、隐私风险、个性化、电子口碑、相对优势、审美、社会互动和信息质量。还验证了文化对技术接受和使用的重要性，以及文化对游客行为的影响，后者反映在所提出模型的调节变量中：不确定性规避和个人主义/集体主义的文化维度。