This mix-method study guided by a literature review analyzed the concealed sales activities and owner restrictions of timeshare companies that lead to owner dissatisfaction and regret. Survey results revealed that most owners are satisfied with their overall membership; however, one-in-five regret their decision to buy. The three sources of dissatisfaction and regret were owners' experiences with the sales tactics employed when they purchased, difficulties making reservations, and difficulties cancelling or selling their memberships when no longer wanted. Two qualitative studies shed additional light on these issues. Conclusions from this study are timeshares for many owners are a sticky product, where companies make it easy to buy but difficult to use and liquidate. Reporting these findings is designed to inform consumers of the potential manipulative sales practices they may experience, as well as corrective actions if taken by timeshare companies would reduce the remorse and dissatisfaction many owners later experience.

这项以文献综述为指导的混合方法研究分析了导致业主不满和后悔的分时度假公司的隐蔽销售活动和业主限制。调查结果显示，大多数业主对他们的整体会员资格感到满意；然而，五分之一的人后悔他们的购买决定。不满意和后悔的三个来源是业主在购买时所采用的销售策略的经验、预订困难以及不再需要时取消或出售其会员资格的困难。两项定性研究进一步阐明了这些问题。这项研究得出的结论是，对于许多所有者来说，分时度假是一种粘性产品，公司使其易于购买但难以使用和清算。