Audiobooks have recently become more prevalent in the publishing industry. Vietnam is a potential market for audiobook companies, and audiobook apps are soaring in popularity in this country. This study examines how consumers perceive audiobook apps’ consumption values, including functional value, social value, emotional value, epistemic value, and conditional value. Data were obtained from 1041 Vietnamese consumers using an online survey method. Results show that conditional value had the highest mean score, followed by epistemic value and emotional value. Notably, consumers hold negative perceptions of audiobook apps’ functional value, especially regarding their reliability and consistency. The findings also suggest that consumers will use audiobook apps more if there are more discounts, promotional benefits, and books available in the apps. This study is the first to explain how consumers perceive the different consumption values of audiobook apps, which have important implications for audiobook companies, publishers and app developers to promote audiobooks.

有声读物最近在出版业变得越来越普遍。越南是有声读物公司的潜在市场，有声读物应用程序在这个国家的人气飙升。本研究调查了消费者如何看待有声读物应用的消费价值，包括功能价值、社会价值、情感价值、认知价值和条件价值。数据是使用在线调查方法从 1041 名越南消费者那里获得的。结果表明，条件价值的平均得分最高，其次是认知价值和情感价值。值得注意的是，消费者对有声读物应用程序的功能价值持负面看法，尤其是在其可靠性和一致性方面。调查结果还表明，如果应用程序中提供更多折扣、促销优惠和书籍，消费者将更多地使用有声读物应用程序。