Abstract

This research examines the impact of the festival attendee’s optimism bias on their perceived risk management, perceived attractiveness, the need for risk control, recommendations, and behavioral intentions. The study also scrutinizes the gender differences on the variables. The research model was tested based on 508 survey responses gathered through an on-site survey. The recorded optimism bias variable was classified into high optimism bias groups (N = 303) and low optimism bias groups (N = 205). The research findings indicate that the festival attendee’s need for risk control, recommendations, and behavioral intentions may vary depending on the degree of their optimism bias. For gender, females show higher variations on the variables between low and high optimism bias groups compared to males. In addition, it appears that there are significant interaction effects between optimism bias and gender. The research findings provide meaningful insights into festival risk management by understanding attendees’ levels of optimism bias.

摘要

这项研究探讨了节日参加者的乐观偏见对其感知风险管理、感知吸引力、风险控制需求、建议和行为意图的影响。该研究还仔细研究了变量的性别差异。该研究模型基于通过现场调查收集的 508 份调查回复进行了测试。记录的乐观偏差变量分为高乐观偏差组（N = 303）和低乐观偏差组（N = 205）。研究结果表明，节日参与者对风险控制、建议和行为意图的需求可能会根据他们的乐观偏见程度而有所不同。对于性别而言，与男性相比，女性在低乐观偏见群体和高乐观偏见群体之间的变量表现出更大的差异。此外，乐观偏见和性别之间似乎存在显着的交互作用。研究结果通过了解参与者的乐观偏见程度，为节日风险管理提供了有意义的见解。