Purpose

The major purpose of this research article is to empirically analyze a moderated-mediated model to comprehend the interrelationships between religiosity, life hardship, attitude toward social entrepreneurship (SE) and corporate social entrepreneurial orientation (SEO).

Design/methodology/approach

The constructivist grounded theory method was used to analyze interviews, and partial least squares structural equation modeling was selected to analyze the developed nine hypotheses.

Findings

Based on the structural model outcomes, the practicing religious believers reported a significantly higher level of corporate SEO and propensity for social proactiveness, innovativeness, risk-taking, socialness and persistence (dimensions of SEO) than the nonpracticing believers.

Practical implications

This study provides the practical implication that social entrepreneurs with a higher degree of congruence with the prevailing religious institutionalized logic in a society have a higher inclination to create social value through corporate practices and operations.

Originality/value

This study presents an SEO scale that incorporates the dimensions of two SEO scales developed by Kraus et al. (2017) and Syrjä et al. (2019). To the best of the author’s knowledge, the applicability and generalizability of this scale were supported for the first time in the SE discipline, particularly tourism SE. This scale effectively captures more characteristics of SE, particularly in the face of inefficient political and institutional forms.

中文翻译：

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酒店和旅游业的企业社会创业导向：宗教视角

目的

本文的主要目的是对一个有调节的中介模型进行实证分析，以理解宗教信仰、生活困难、社会企业家态度（SE）和企业社会企业家导向（SEO）之间的相互关系。

设计/方法论/途径

使用建构主义扎根理论方法来分析访谈，并选择偏最小二乘结构方程模型来分析所提出的九个假设。

发现

根据结构模型结果，虔诚的宗教信徒报告的企业搜索引擎优化水平和社会积极性、创新性、冒险性、社交性和持久性（搜索引擎优化的维度）倾向显着高于非虔诚信徒。

实际影响

本研究提供的现实启示是，社会企业家与社会普遍存在的宗教制度化逻辑契合度越高，就越倾向于通过企业实践和运营创造社会价值。

原创性/价值

这项研究提出了一个 SEO 量表，它结合了 Kraus 等人开发的两个 SEO 量表的维度。(2017) 和 Syrjä等人。（2019）。据作者所知，该量表的适用性和普遍性首次在SE学科，特别是旅游SE学科​​中得到支持。这一规模有效地捕捉了社会经济的更多特征，特别是在面对低效的政治和制度形式时。