While the tourism sector shifts towards digital transformation, Destination Management Organisations (DMOs) often struggle to adapt to their changing technological environment. This study explores the antecedents of digital collaboration and develops a framework for micro-DMOs to enhance effective destination management through digital technologies. An integrated sequential qualitative approach was adopted by conducting multi-phase interviews, in addition to designing and trialling a real-world trial digital platform. The research provides empirical evidence that digital collaboration is essential for micro-DMOs, necessitating them to transform their current “websites” into digital platforms which act as a hub for business stakeholders to actively be involved in. Antecedents of successful digital collaboration include mutuality, trust, control, and leadership which may be manifested differently from non-digital collaboration. Additionally, the study identifies three aspects for digital collaboration; marketing, networking and knowledge sharing that demands specific attention. Our results have theoretical, methodological, and practical implications for academia, industry and policymakers.

在旅游业转向数字化转型的同时，目的地管理组织 (DMO) 往往难以适应不断变化的技术环境。本研究探讨了数字协作的前因，并为微型 DMO 开发了一个框架，以通过数字技术加强有效的目的地管理。除了设计和试用真实世界的试用数字平台外，还通过进行多阶段访谈采用了集成的顺序定性方法。该研究提供了经验证据，表明数字协作对于微型 DMO 至关重要，迫使他们将当前的“网站”转变为数字平台，作为业务利益相关者积极参与的枢纽。数字协作成功的前提包括互惠、信任， 控制，和领导力，其表现可能与非数字协作不同。此外，该研究确定了数字协作的三个方面；需要特别注意的营销、网络和知识共享。我们的结果对学术界、工业界和决策者具有理论、方法和实践意义。