Based on the understanding that every vendor is an independent agent with unique interests and values, this study explores the meaning of success and failure for street food vendors. Twenty-five online unstructured interviews with active and former street food vendors were conducted. Thematic analysis was utilised to identify various definitions of success and failure. In this modern society, capitalism has had a strong influence on how entrepreneurs view success and failure. However, this study found that the meaning of success and failure for street food vendors can be individually specific and complex. The definition of success for street food vendors includes better quality of life, business growth, and altruistic goals. In comparison, street food vendors defined failure as business failure and personal economic failure. These definitions should be seen as interrelated concepts, with vendors having multiple perceptions of success and failure.

基于每个摊贩都是具有独特兴趣和价值观的独立代理人的理解，本研究探讨了街头食品摊贩成功和失败的意义。对活跃的和以前的街头食品摊贩进行了 25 次在线非结构化访谈。主题分析用于确定成功和失败的各种定义。在这个现代社会，资本主义对企业家如何看待成功和失败产生了强烈影响。然而，这项研究发现，街头食品摊贩的成功和失败的意义可能因人而异且复杂。街头食品摊贩成功的定义包括更好的生活质量、业务增长和利他目标。相比之下，街头小贩将失败定义为商业失败和个人经济失败。