The Journal of the Academy of Marketing Science (JAMS) is completing 50 years of publication in 2022. This paper attempts to pay homage to this milestone, demonstrating that JAMS has remained true to its mission, while simultaneously staying current by adapting to the rapidly changing times. Using a multi-method approach (Latent Dirichlet Allocation, Semantic Analysis, and Bibliometric Analysis), we analyze topics and thematic areas, research communities, and their evolution. We identify fifteen main research topics over time (including Firm Performance, Survey Research, Models and Analytical Approaches, Marketing Theory, Sales Management, Marketing Mix, Customer Service, Firm Strategy, Branding, Social Issues and Ethics, Customer Relationship Management, Shopping and Distribution, Channels, Consumer Behavior, and Marketing Communications), along with three central research communities (Advertising, Marketing Strategy, and Customer Satisfaction), which characterize the intellectual structure of the journal. Our analysis also looks at both declining and emerging research interests, suggesting where JAMS could be heading in the future.

《营销科学学会学报》(JAMS)将于 2022 年出版 50 周年。本文试图向这一里程碑致敬，证明JAMS始终忠于其使命，同时通过适应瞬息万变的形势来保持与时俱进次。我们使用多种方法（潜在狄利克雷分配、语义分析和文献计量分析）分析主题和主题领域、研究社区及其演变。随着时间的推移，我们确定了 15 个主要研究主题（包括公司绩效、调查研究、模型和分析方法、营销理论、销售管理、营销组合、客户服务、公司战略、品牌、社会问题和道德规范、客户关系管理、购物和分销、渠道、消费者行为和营销传播），以及三个核心研究社区（广告、营销策略和客户满意度），它们是该期刊知识结构的特征。我们的分析还着眼于下降和新兴的研究兴趣，表明JAMS未来的发展方向。