Assessing tourism destination attractiveness is a dynamic procedure influenced by constantly changing factors. Despite the existence of various studies on destination attractiveness, less attention has been devoted to measuring the relevance of air quality. The growing concerns related to the impacts of air pollution worldwide, make it imperative to develop attractiveness models which incorporate air quality. Based on survey data collected from 625 visitors, this study examines the importance of air quality when selecting tourism destinations and the factors influencing it. Findings reveal a moderate importance of air quality when selecting tourism destinations, with pro-environmental behaviors at home, perception of the destination's air quality, age, and visitor origin being the most influential factors. The results show that air quality has higher importance when visiting nature-based destinations.

评估旅游目的地的吸引力是一个受不断变化的因素影响的动态过程。尽管存在关于目的地吸引力的各种研究，但很少有人关注测量空气质量的相关性。人们越来越关注全球空气污染的影响，因此开发包含空气质量的吸引力模型势在必行。本研究基于从 625 名游客收集的调查数据，探讨了空气质量在选择旅游目的地时的重要性及其影响因素。调查结果显示，在选择旅游目的地时，空气质量的重要性适中，其中家庭环保行为、对目的地空气质量的看法、年龄和游客来源是最有影响力的因素。