Applied linguists and Communication scholars have mainly adopted different yet complementary approaches to research on language and health communication. Using discourse-analytic (DA) approaches such as conversation analysis and corpus analysis, applied linguists tend to focus on describing and explicating health messaging techniques in naturally occurring interactions. In contrast, communication scholars favour message design (MD) approaches that compare the effects of different message features on participants’ perceptions, attitudes, and behavioural intentions. Drawing on examples from interpersonal medical consultation and public health campaign, I demonstrate that an integration of these two paradigms is beneficial for creating a holistic understanding of research on language and health communication. Specifically, the DA paradigm offers rich descriptions of social actions in terms of their organizational structures and linguistic realizations, whereas the MD paradigm quantitatively assess the impact of particular messaging strategies. The challenges and opportunities of this integration are also discussed.

中文翻译：

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全面了解健康传播中的语言使用：话语分析和信息设计方法

应用语言学家和传播学学者主要采用不同但互补的方法来研究语言和健康传播。使用对话分析和语料库分析等话语分析 (DA) 方法，应用语言学家倾向于专注于描述和解释自然发生的交互中的健康信息传递技术。相比之下，传播学者更喜欢消息设计 (MD) 方法，该方法比较不同消息特征对参与者的感知、态度和行为意图的影响。借鉴人际医疗咨询和公共卫生运动的例子，我证明了这两种范式的整合有利于建立对语言和健康交流研究的整体理解。具体来说，DA 范式在组织结构和语言实现方面提供了对社会行为的丰富描述，而 MD 范式定量评估了特定消息传递策略的影响。还讨论了这种整合的挑战和机遇。