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The post-COVID-19 tourism recovery led by crisis-resistant tourists: Surf tourism preferences in the Canary Islands
Tourism Management Perspectives ( IF 7.3 ) Pub Date : 2022-11-18 , DOI: 10.1016/j.tmp.2022.101041
Teresa Aguiar-Quintana , Concepción Román , Philipp M.M. Gubisch

The post-COVID-19 tourism recovery is most likely to be led by crisis-resistant tourists (Hajibaba, Gretzel, Leisch and Dolnicar, 2015). The surf tourism market is highly crisis resistant (Dolnicar and Fluker, 2003a) and has potential to expand during the pandemic (Mach and Ponting, 2021), especially with the advances in technologies for remote workers. In an attempt to answer Hritz and Franzidis' (2018) call for further research on this niche market in order to ascertain the significance of surf tourism in a particular community, we provide a baseline for surf tourism in terms of these niche preferences and satisfaction levels in Gran Canaria (Spain). The study is based on a discrete choice model that relies on preferences elicited through best-worst scaling methods. Our research demonstrates that the BWS scores can be used to develop a destination attribute quality index based on importance and satisfaction scales and provides important information to destination managers.



中文翻译:

由抗危机游客引领的 COVID-19 后旅游业复苏:加那利群岛的冲浪旅游偏好

COVID-19 后的旅游业复苏最有可能由抗危机的游客引领(Hajibaba、Gretzel、Leisch 和 Dolnicar,2015 年)。冲浪旅游市场具有很强的抗危机能力(Dolnicar 和 Fluker,2003a),并且有可能在大流行期间扩大(Mach 和 Ponting,2021),尤其是随着远程工作者技术的进步。为了响应 Hritz 和 Franzidis(2018 年)关于进一步研究这个利基市场以确定冲浪旅游在特定社区中的重要性的呼吁,我们根据这些利基偏好和满意度水平提供了冲浪旅游的基线在大加那利岛(西班牙)。该研究基于离散选择模型,该模型依赖于通过最佳-最差缩放方法得出的偏好。

更新日期:2022-11-20
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