Building on feedback theory, this study aims to understand providers' continuous sharing behavior (CSB) by integrating subjective and objective feedback in the context of peer-to-peer (P2P) accommodations. In Study 1, we test a mediation model by using survey data collected from 289 hosts of P2P accommodations. The results show that providers' positive feedback perception (PFP) is positively related to CSB and that intrinsic motivation mediates this effect. In Study 2, we collect 169 multisource data to explore the effect of objective online feedback on providers' PFP and subsequent effects in further detail. This study reveals that online ratings positively influence providers' PFP and that this effect is strengthened by the volume of online reviews. Further, we find sequential positive effects among providers’ PFP, intrinsic motivation, and CSB, which is consistent with Study 1. Implications for theory and practice are discussed.

中文翻译：

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有人留下，有人退出：从反馈理论视角理解P2P住宿提供商的持续分享行为


本研究以反馈理论为基础，旨在通过在点对点（P2P）住宿背景下整合主观和客观反馈来理解提供商的持续共享行为（CSB）。在研究 1 中，我们使用从 289 个 P2P 住宿主机收集的调查数据来测试中介模型。结果表明，提供者的积极反馈感知（PFP）与 CSB 正相关，并且内在动机介导这种效应。在研究 2 中，我们收集了 169 个多源数据，以进一步详细探讨客观在线反馈对提供商 PFP 的影响以及后续影响。这项研究表明，在线评级对提供商的 PFP 产生积极影响，并且在线评论的数量会加强这种影响。此外，我们发现提供者的 PFP、内在动机和 CSB 之间存在连续的积极影响，这与研究 1 一致。讨论了理论和实践的意义。