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What to teach when we teach digital strategy? An exploration of the nascent field
Long Range Planning ( IF 7.825 ) Pub Date : 2022-11-01 , DOI: 10.1016/j.lrp.2022.102271
Katharina Cepa , Henri Schildt

Companies are increasingly pursuing competitive advantage through innovative use of advanced information technologies, such as artificial intelligence. Management education must prepare students with the skills and knowledge needed to function effectively and ethically in this increasingly digitalized business environment. Yet, we have no consensus on what constitutes digital strategy, let alone how the topic ought to be taught. To advance the emerging subdiscipline of digital strategy, this article takes stock of the teaching in this nascent domain. We conducted an inductive analysis of twelve postgraduate modules and fifteen massive open online courses (MOOCs) to provide an empirically grounded framework. Our analysis categorizes digital strategy-related module content into four domains, constituted by thirteen topic areas. We further identify five distinct course profiles that digital strategy modules typically follow. This article contributes to the strategic management discipline by providing an exploration of digital strategy teaching and offering concrete guidelines for teaching digital strategy in business schools and universities, either as a module on its own right or as part of an existing strategy module.



中文翻译:

当我们教数字战略时教什么?对新兴领域的探索

公司越来越多地通过创新使用人工智能等先进信息技术来追求竞争优势。管理教育必须让学生具备在这个日益数字化的商业环境中有效和合乎道德地运作所需的技能和知识。然而,我们对数字战略的构成没有达成共识,更不用说应该如何教授这个话题了。为了推进新兴的数字战略子学科,本文对这一新兴领域的教学进行了评估。我们对 12 个研究生模块和 15 个大规模开放在线课程 (MOOC) 进行了归纳分析,以提供一个以经验为基础的框架。我们的分析将与数字战略相关的模块内容分为四个领域,由十三个主题领域构成。我们进一步确定了数字战略模块通常遵循的五个不同的课程简介。本文通过探索数字战略教学并为商学院和大学的数字战略教学提供具体指导方针,为战略管理学科做出贡献,无论是作为单独的模块还是作为现有战略模块的一部分。

更新日期:2022-11-01
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