In November 2021, Netflix surprised industry observers by announcing the release of three data sets containing information on its viewing metrics. Up until this time, Netflix had been notoriously protective of its data, much to the frustration of industry stakeholders and researchers alike. The new Netflix data marks a significant development for researchers previously hindered by an almost total absence of information concerning product-level consumer activity in this space. Supplemented with additional information about the wider Netflix catalogue, many potential new research questions can now be examined. This study presents and discusses such opportunities. To provide context, we also present preliminary descriptive evidence on each of the three data sets. While the data currently available are limited in certain respects, we believe in time these limitations will decline providing much scope for future research.

2021 年 11 月，Netflix 宣布发布三个包含其观看指标信息的数据集，令行业观察家感到惊讶。到目前为止，Netflix 一直以保护其数据而闻名，这让行业利益相关者和研究人员都感到沮丧。新的 Netflix 数据标志着研究人员取得了重大进展，此前该领域几乎完全缺乏有关产品级消费者活动的信息。补充有关更广泛的 Netflix 目录的其他信息，现在可以检查许多潜在的新研究问题。本研究提出并讨论了这些机会。为了提供背景，我们还提供了三个数据集的初步描述性证据。虽然目前可用的数据在某些方面是有限的，