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Food preferences as a proxy for adventurousness
Tourism Management ( IF 12.7 ) Pub Date : 2022-10-26 , DOI: 10.1016/j.tourman.2022.104682
Bob McKercher , Karen Hughes , Mucha Mkono

Food preferences have been demonstrated to be a proxy measure for adventurousness, in general. This study demonstrates that a single variable of food preferences unveils the four dimensions of adventurousness that are applicable in a general tourism context. The findings suggest that adding this simple semantic differential question to visitor surveys can be a powerful tool to evaluate the critical factor of adventurousness in tourism.



中文翻译:

食物偏好作为冒险精神的代表

一般来说,食物偏好已被证明是冒险精神的替代指标。这项研究表明,食物偏好的单一变量揭示了适用于一般旅游环境的冒险精神的四个维度。研究结果表明,将这个简单的语义差异问题添加到游客调查中可以成为评估旅游冒险的关键因素的有力工具。

更新日期:2022-10-27
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