Purpose

The cement industry's environmental implications place climate change at the centre of sector organisations' corporate social responsibility (CSR) policies, such as the Secil Group. The organisation's CSR policies definition, narrative framing and communication are fundamental, as they can affect its reputation. This article aims to highlight the climate change framing in the Secil Group sustainability report (SR) narrative.

Design/methodology/approach

The framing theory is applied to analyse the international and sectoral climate change regulatory measures and the Secil Group SR. Document analysis is used to characterise Secil SR as a communication tool. Qualitative content analysis is used to highlight how Secil and the international and sectoral regulatory measures on climate change frame their narrative and compare each other.

Findings

The international and sectoral regulatory measures on climate change and the Secil's SR broadly frame climate change, using ethical, efficiency and effectiveness, communication and relations and law and regulation framings. The Secil's Group SR also highlights the financial frame, exposing the challenge of reconciling economic with collective interests. There is room for researchers to explore the concepts of CSR, sustainability and environment, social and governance (ESG) through the lens of complementarity.

Originality/value

This study shows that the Wehmeier and Raaz (2012) model, created to study transparency, can be applied to other communication studies. This paper explores a case study and, for this reason, is not generalisable. Although, the method and theoretical framework can be applied to any organisation.

中文翻译：

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CSR 政策沟通中的气候变化框架：Secil 集团示例

目的

水泥行业的环境影响将气候变化置于行业组织企业社会责任 (CSR) 政策的中心，例如 Secil 集团。组织的 CSR 政策定义、叙述框架和沟通是基础，因为它们会影响其声誉。本文旨在强调 Secil 集团可持续发展报告 (SR) 叙述中的气候变化框架。

设计/方法/途径

应用框架理论分析国际和部门气候变化监管措施和Secil Group SR。文档分析用于将 Secil SR 描述为一种通信工具。定性内容分析用于强调 Secil 以及国际和部门气候变化监管措施如何构建其叙述并相互比较。

发现

关于气候变化的国际和部门监管措施以及 Secil 的 SR 广泛地框架气候变化，使用道德、效率和有效性、沟通和关系以及法律和法规框架。Secil 集团 SR 还强调了财务框架，揭示了协调经济与集体利益的挑战。研究人员有空间通过互补性的视角探索企业社会责任、可持续性和环境、社会和治理 (ESG) 的概念。

原创性/价值

这项研究表明，为研究透明度而创建的 Wehmeier 和 Raaz (2012) 模型可以应用于其他传播研究。本文探讨了一个案例研究，因此不能一概而论。虽然，该方法和理论框架可以应用于任何组织。