Abstract

Based on the expectation confirmation theory and the push and pull framework, this paper proposes that perceived value (PV) mediates the relationship between experiential food festival attributes (EXPECO) and attendees’ behavioral intentions (BIs). Further, this paper proposes that cultural exploration (CULEXP) moderates the causal relationships among EXPECO, PV, and BIs. A survey of 215 visitors who participated in the Slow Food Festival event in Northern Cyprus was used to statistically validate the proposed research framework and hypotheses. The results stemmed from the structural equation modeling show that PV partially mediated the effects of EXPECO (i.e., education, entertainment, and esthetic experience) on BIs. Moreover, as predicted, the results confirm that CULEXP moderates the casual relationships among EXPECO, PV, and BIs. Thus, the findings extend prior literature by highlighting the importance of EXPECO and CULEXP in enhancing attendees’ PV and consequent positive BIs.

摘要

本文基于期望确认理论和推拉框架，提出感知价值（PV）在体验式美食节属性（EXPECO）与参与者行为意图（BIs）之间的关系中起中介作用。此外，本文提出文化探索 (CULEXP) 调节 EXPECO、PV 和 BI 之间的因果关系。对参加北塞浦路斯慢食节活动的 215 名游客进行了一项调查，用于统计验证所提出的研究框架和假设。源自结构方程模型的结果表明，PV 部分调节了 EXPECO（即教育、娱乐和审美体验）对 BI 的影响。此外，正如预测的那样，结果证实 CULEXP 缓和了 EXPECO、PV 和 BI 之间的因果关系。因此，