Lack of user participation and contribution has been a long-standing problem for online communities. We proposed and examined new strategies for cultivating opinion leadership and enabling users to post articles outside of the community theme. We used social role theory to propose that online communities should encourage highly committed users to take administrator roles, which will increase their opinion leadership and contributions to both public spaces and their own user-controlled spaces. We collected multiple-wave and multiple-source data from 1,115 users of a large online community. The results indicate that encouraging users to take administrator roles increases their community contributions.

缺乏用户参与和贡献一直是在线社区长期存在的问题。我们提出并研究了培养意见领导力和使用户能够在社区主题之外发布文章的新策略。我们使用社会角色理论提出在线社区应该鼓励高度忠诚的用户担任管理员角色，这将增加他们对公共空间和他们自己的用户控制空间的意见领导和贡献。我们从一个大型在线社区的 1,115 名用户那里收集了多波和多源数据。结果表明，鼓励用户担任管理员角色会增加他们的社区贡献。