Abstract

This research was initiated to identify the type of sources that online MBA students in a required marketing class cited in their final papers. It also sought to discover whether they included any of the Libraries’ subscription databases in their bibliographies, especially IBISWorld and ReferenceUSA, which were the focus of two asynchronous video tutorials that were created for this course. The author used citation analysis to do this. Results showed that students overwhelmingly used Company websites. Then citations dropped to four other categories, Trade, Consumer, Government, and News. Some database subscriptions were cited, including the two covered in the tutorials. Video play data for each of these increased each quarter. There have been a few articles focusing on citation analysis and business information literacy. This study adds to the literature and provides some areas for further research.

摘要

发起这项研究是为了确定必修营销课程中在线 MBA 学生在期末论文中引用的资源类型。它还试图发现他们是否在其书目中包含了任何图书馆的订阅数据库，尤其是IBISWorld和ReferenceUSA，这是为本课程创建的两个异步视频教程的重点。作者使用引文分析来做到这一点。结果显示，绝大多数学生使用公司网站。然后引用下降到其他四个类别，贸易、消费者、政府和新闻。引用了一些数据库订阅，包括教程中介绍的两个。每个季度的视频播放数据都在增加。有几篇文章关注引文分析和商业信息素养。这项研究增加了文献，并为进一步研究提供了一些领域。