Nowadays, firms are expected to actively respond and take actions to respond to global warming and carbon emissions reduction. As a part of a circular economy, recycling improves waste management and reduces carbon emissions for firms. In the development of firms' strategies, the problem of enhancing the recycling performance becomes a challenge. This paper explores how carbon disclosure influences firms' recycling performance from consumers' purposive inference of firms' recycling behaviors. First, based on a sample of 442 firms' data, we demonstrate that firms' carbon disclosure increases firms' recycling performance. To further explain this effect from the consumer's point of view, two online experiments (N1 = 445 and N2 = 433) show that firms' carbon disclosure increases consumers' recycling willingness, as it acts as an environmental appeal that raises consumers' communal intention inference about firms' recycling and thus enhances consumers' recycling willingness. Furthermore, we find that economic incentives do not increase consumers' recycling willingness. Our study suggests that firms should be cautious in using economic incentives when developing strategies to improve recycling performance and actively improve their carbon disclosures. Carbon disclosure can be used as an environmental appeal to increase consumers' recycling willingness and firms' recycling performance. It is also important to note that these findings have practical implications for governments, policy-making authorities, and the Carbon Disclosure Project (CDP). The results of our study contribute to the literature on firms' recycling performance in circular economy (CE) and carbon disclosure from a theoretical perspective.

中文翻译：

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企业的碳披露是否会增加消费者的回收意愿和企业的回收绩效？

如今，企业需要积极应对并采取行动应对全球变暖和减少碳排放。作为循环经济的一部分，回收可以改善废物管理并减少企业的碳排放。在制定企业战略时，提高回收绩效的问题成为一个挑战。本文从消费者对企业回收行为的有目的推断出发，探讨了碳披露如何影响企业的回收绩效。首先，基于 442 家公司的数据样本，我们证明了公司的碳披露提高了公司的回收绩效。为了从消费者的角度进一步解释这种影响，两个在线实验（N1 = 445 和 N2 = 433）表明，企业的碳披露增加了消费者的回收意愿，因为它作为一种环境诉求，提高了消费者对企业回收的共同意图推断，从而增强了消费者的回收意愿。此外，我们发现经济激励并没有增加消费者的回收意愿。我们的研究表明，企业在制定提高回收绩效和积极改善碳披露的战略时，应谨慎使用经济激励措施。碳披露可以作为一种环境诉求，以提高消费者的回收意愿和企业的回收绩效。同样重要的是要注意，这些发现对政府、决策机构和碳信息披露项目 (CDP) 具有实际意义。我们的研究结果有助于有关企业的文献