Abstract

This study will capture a snapshot of the instructional preferences of business students and the behavioral and personal characteristics that affect their choice. A survey was distributed to upper division (junior and senior level) undergraduate business students, to gather information about students’ instructional preferences, assessment of research skills, and personal/behavioral characteristics that affect their choice. The study found both in 2020 and 2021 that business students prefer to learn new research skills in a one-on-one appointment in-person rather than a classroom setting or on their own through web guides or videos. Students in both years rated themselves as having good to excellent research skills and cited work and family responsibilities as the top reasons that prevented them from seeking research instruction. This study highlights the instructional modality preferences of upper division undergraduate business students and the factors that prevent students from receiving research assistance.

摘要

本研究将捕捉商科学生的教学偏好以及影响他们选择的行为和个人特征的快照。向高年级（大三和大四）本科商科学生分发了一项调查，以收集有关学生的教学偏好、研究技能评估以及影响他们选择的个人/行为特征的信息。该研究发现，在 2020 年和 2021 年，商科学生更愿意通过面对面的一对一约会学习新的研究技能，而不是在课堂上或通过网络指南或视频自行学习。这两年的学生都认为自己具有优秀的研究技能，并将工作和家庭责任列为阻止他们寻求研究指导的首要原因。