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Understanding the interplay between event communications and local business decision-making using signalling theory: the case of the 2018 Commonwealth Games
European Sport Management Quarterly ( IF 3.6 ) Pub Date : 2022-09-23 , DOI: 10.1080/16184742.2022.2125996
Joan Carlini 1 , Alana Thomson 2 , Andrew O’Neil 3 , Amelia Green 1
Affiliation  

Governments often launch high profile and expensive bids to host large-scale sporting events to promote economic development. However, many studies have called into question the economic benefits o...

中文翻译:

使用信号理论了解赛事沟通与当地商业决策之间的相互作用:以 2018 年英联邦运动会为例

各国政府经常高调且昂贵地申办大型体育赛事,以促进经济发展。然而,许多研究对...的经济效益提出了质疑。
更新日期:2022-09-23
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