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EXPRESS: Societal Spillovers of TV Advertising – Social Distancing During a Public Health Crisis
Journal of Marketing ( IF 11.5 ) Pub Date : 2022-09-16 , DOI: 10.1177/00222429221130011 Ayan Ghosh Dastidar , Sarang Sunder , Denish Shah
Journal of Marketing ( IF 11.5 ) Pub Date : 2022-09-16 , DOI: 10.1177/00222429221130011 Ayan Ghosh Dastidar , Sarang Sunder , Denish Shah
Can TV Advertising affect societal outcomes beyond traditional marketing outcomes such as sales and brand awareness? The authors address this question in the context of the COVID-19 pandemic by ana...
中文翻译:
EXPRESS:电视广告的社会溢出效应——公共卫生危机期间的社会疏离
电视广告能否影响销售和品牌知名度等传统营销成果之外的社会成果?作者通过分析在 COVID-19 大流行的背景下解决了这个问题……
更新日期:2022-09-16
中文翻译:
EXPRESS:电视广告的社会溢出效应——公共卫生危机期间的社会疏离
电视广告能否影响销售和品牌知名度等传统营销成果之外的社会成果?作者通过分析在 COVID-19 大流行的背景下解决了这个问题……