In this paper, I focus on how major fiction publishers renegotiate the art/commerce balance in the contemporary Czech literary field and I discuss their strategies in terms of conservative and progressive variants of rules of art and rules of commerce. I show that Czech publishers face many similar challenges known from the global literary field: they feel the field is getting faster, tighter, and more money-driven. Their responses still may be specific given the differences in historical development and culture they act within. In these conditions, new aspects of shifting literary rules may emerge. Thus, the paper contributes to the discussion on the shifting and blending rules in literary fields nowadays. The study is based on Bourdieu's theoretical model of the literary field and works with 24 semi-structured interviews with publishing professionals from houses that produce fiction of various types – highbrow, commercial, Czech, and translated – and that are of sizes from small to mid-sized to large. The research was conducted from 2010-16.

在本文中，我关注主要小说出版商如何重新协商当代捷克文学领域的艺术/商业平衡，并讨论他们在艺术规则和商业规则的保守和进步变体方面的策略。我展示了捷克出版商面临着全球文学领域已知的许多类似挑战：他们觉得这个领域正在变得更快、更紧张、更受金钱驱动。鉴于他们所处的历史发展和文化差异，他们的反应可能仍然是具体的。在这些条件下，可能会出现改变文学规则的新方面。因此，本文有助于探讨当今文学领域的转换与交融规律。该研究基于布迪厄 s 文学领域的理论模型，并与出版专业人士进行了 24 次半结构化访谈，这些访谈来自出版各种类型的小说——高雅小说、商业小说、捷克小说和翻译小说——规模从小到中到大。该研究于 2010-16 年进行。