Managing customer experiences has become a key strategic priority for service research and management. Yet researchers and managers lack a customer experience (CX) measure that applies to the diffe...

中文翻译：

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客户体验：全渠道环境中的概念化、测量和应用

管理客户体验已成为服务研究和管理的关键战略重点。然而，研究人员和管理人员缺乏适用于不同客户体验 (CX) 的衡量标准……